SEO For Real Estate Investors
Every Carrot website should be able to rank for a keyword in their local market. If you are in a competitive market – you should focus on long-tail while you build your SEO performance.
SEO for real estate investing is the process of getting your content to rank in Google. There are 3 major components to achieve this. When building a real estate investor website and business it’s important to have a platform that gives you access to all of them. Just getting start with SEO? Check out our glossary – SEO 101 Terms
Carrot’s On-Page SEO Features
On-page SEO controls what search engines find when discovering, crawling, and indexing your content. The most important things to focus on for on-page SEO are
- High-quality content
- Helpful internal links
- Meta titles and descriptions
- Focusing on a handful of related keywords
- Writing from the point of authority, expertise, and trustworthiness
Carrot websites have proven to rank well in Google.
Let’s explore features that Carrot has to make on-page SEO easy.
Easily create and edit content
Content is king. You need to write great, high-quality content to have a chance at ranking in Google. Carrot websites make it extremely easy to create and edit content and add images, design elements, and more. You can easily embed multimedia like YouTube videos, podcasts, and social media posts to make your content robust and useful. Nearly every website provider excels at this – and with Carrot, you won’t be lacking in the content editing department.
Easily edit meta titles and descriptions
The meta title and description are the first thing a Google searcher will see when your content shows up in the search results. You will want a focused keyword and a compelling reason why a searcher should click on your link. Carrot’s built-in SEO tool makes it easy to change this for any post, page or landing page in your account.
Easy control your robots.txt and other meta information
It’s important to remember that Google is an algorithm. As such, you need to feed it important information on what you want it to index and not index. Carrot’s powerful SEO tools make it easy to have fine-tuned controls over your robots.txt file which Google relies on to understand the content makeup of a website.
Find high-value keywords
All search engines work on keywords. They collect content from around the internet and try to understand the user’s intent when typing in keywords. An example would be “sell my house fast”. Carrot’s keyword explorer makes it easy to start with a keyword and see all the related keywords Google would consider. This tool shows the volume and difficulty of ranking for the keyword so you can choose your keyword wisely.
Keyword Ranking & Tracking
A good website platform will make it easy for you to know what content is ranking so you can either double down and make it better or write more in-depth content to give it a better chance of ranking. Most website platforms don’t have built-in keyword tracking. With Carrot you save money by having one built in.
Carrot’s Off-Page SEO Features
Off-page SEO (search engine optimization) refers to efforts to improve a websiteβs unpaid search engine rankings without making changes on the website itself. Common tactics include link building, guest posting, and social media marketing.
The goal of off-page SEO is to get search engines and users to see your site as more trustworthy and authoritative.
Carrot’s Backlink Analysis Tool
Backlinks are essential for SEO. A backlink is a vote of confidence that a search engine can trust your content. The more backlin
ks you have the better. The biggest key is to have quality backlinks. Many real estate investors will buy spammy backlinks from places like Fivver.com or upwork.com and it will harm your website more than help it. The best way to build backlinks is through guest posting, local citations, and directories that market your services.
SEO Site Audit
A site audit will alert you to errors or issues you have with your website. Essentially these are Google giving you notice that something is confusing to them. It’s best to use a tool like Google Search Console to constantly monitor these errors and warnings so you can help Google best understand your website content and structure. Carrot makes it really easy by including a Google Search Console integration in their product. You will need the SEO Tools Add-on for this feature
Authority Score
Once you work on your backlink profile and submit your website to places around the internet you will see an authority score. An authority score tells you how trustworthy a search engine like Google views your website. The higher the number – the more likely they are to show your content to a user.
Technical SEO Features
Technical SEO is all the behind-the-scenes “code” stuff that all websites have. You must use a service that focuses on technical SEO. You aren’t a software engineer and this is the most complicated part of SEO. Here are some technical SEO features that are foundational and built right into Carrot
Fast loading websites
A fast-loading website is important because a user expects as quick-loading website when they leave Google search. Google rewards websites that load fast and help a user get information quickly. You can use a speed test but over the last 4-5 years I’ve seen very few website platforms beat Carrot for speed.
SSL
I can’t remember the last time I saw a non-SSL website show up on Google. I would be shocked if Google even indexed them. SSL is a technical part of setting up your domain name so that https works for your URL. Lucky for you Carrot makes this insanely easy by adding an SSL certificate to every single website that launches on Carrot’s platform.
CDN (content delivery networks)
Images are a big part of great content. Users want to see images and examples on real estate investor websites. When you consider how many images a website will have with 100 pages it starts to be a lot of files to zip around on servers. Luckily CDNs exist and can help make the experience better for a user. When you decide to host your real estate investor website with a provider – you need to make sure they leverage a CDN to make your images load fast.
Frequently Asked Questions
Don’t most websites have these features?
Yes and no. Most website platforms like Wix, Squarespace, Carrot, and others have these features. However, most platforms will host any business or industry so they aren’t specific to real estate investors. Carrot’s platform and SEO tools are built with investors in mind so things like keyword suggestions are going to be more tailored to your specific needs.
Does Carrot’s SEO feature cost extra?
Yes, you will need to add on the SEO Tools product to access most of what you see above. As of this writing, it’s $29/mo which is very reasonable when you consider alternative tools like Ahrefs and SEMRush costing $129/mo or more.
Should I use Carrot if I don’t care about SEO?
Yes, I would still recommend Carrot. If you are looking for a simple website to drive offline traffic to or just want to focus on a marketing strategy like Google Ads, Carrot has many other non-SEO features built in that will help you succeed. Specifically, the tech infrastructure and technical SEO features above will help you no matter what marketing strategy you decide to use.
Launch Your Website In Seconds
10,000+ real estate investors trust Carrot for their real estate investor websites. With millions of leads generated – get a proven system to build your marketing around.