Real estate investor content marketing
This strategy aims to create high-quality content that helps you rank in Google and generate qualified leads.
Let’s use a nerdy definition of content marketing. “Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Real estate investor content marketing is challenging but it can be a lot of fun and very profitable.
Let’s talk about what content marketing is and what it isn’t.
✅ Content marketing is…
- Writing high-value content from a place of expertise or experience
- Both written word as well as video & audio
- Time-consuming
❌ Content marketing is not…
- SEO – that is something completely different but an overlapping strategy
- For the passive marketer – because it takes time and skill you have to work at it
- Easily outsourced – no one will value your brand or care about your reputation as much as you
Carrot does content marketing well. Trevor Mauch (CEO of Carrot) has a podcast, YouTube videos, Carrot’s blog, and all other types of media to help promote Carrot’s products and services.
With 15+ years of experience, he has worked with the Carrot team to bring real estate investor content marketing tools and products that flat-out work.
Let’s dive into some of those content marketing tools
Blogs & Blog Posts
For the last decade, Carrot has paved the way by allowing real estate investors to easily create a blog on their website.
They were the first in the industry to automate blog posting for real estate investors and provide helpful tools to make the content more unique for individual investors.
Blogging still works and I’ve seen the data to prove it. I would recommend blogging as a content marketing strategy for long-tail keywords in a specific niche.
Ex: how to sell a burned house after a fire
Location Pages
If you Google the top real estate investor websites in any market – 99.9% of the time you will see they are executing a location page content marketing strategy.
Essentially that is duplicating a page to a specific city/location so that Google knows the content is for that specific market. So instead of focusing your entire website content marketing on Houston, you would have location pages for Katy TX, Sugarland TX, and any other market you are interested in generating leads in.
Keyword-Specific Landing Pages
One of the newest features at Carrot is their NAB (niche authority builder). This is included in the Content Tools add-on ($29/mo) and allows you to create both landing pages and blog posts that are interlinked.
This gives Google and a website visitor a great cluster of content to consume on a very niche or specific topic.
The benefit of this feature is you can create a lot of related content quickly and stand out in your market as an expert.
I’ve personally seen this content rank fast and well in search results. You can use Carrot to track your keyword rankings.
Unique Content Solutions
If you Google the top real estate investor websites in any market – 99.9% of the time you will see they are executing a location page content marketing strategy.
Essentially that is duplicating a page to a specific city/location so that Google knows the content is for that specific market. So instead of focusing your entire website content marketing on Houston, you would have location pages for Katy TX, Sugarland TX, and any other market you are interested in generating leads in.
Video Content Marketing
The #2 search engine after Google is YouTube. Carrot makes it easy to take your YouTube content and convert it into written content with its VideoPost feature.
Now you can take 1 piece of content, repurpose it, and try to have it rank in both search engines.
With a couple clicks and a couple dollars you can convert video to text.
Frequently Asked Questions
Can I pay someone to do content marketing for me?
Yes, you can. Often real estate investors will use freelance writers to create custom blog posts, landing pages, and more for their real estate investor website. The key is finding someone who understands the industry or you will have someone writing with a real estate agent mindset and that won’t make your content compelling or useful.
Should I just use AI for content marketing?
Yes, AI has exploded in popularity and it’s an effective tool to help generate a lot of content quickly. The key with AI is using smart prompts to get well-structured content. I would ALWAYS advise re-reading what AI produces and tailoring it to your brand, location, or specific experience.
I’ve published a ton of content on my Carrot site but nothing is ranking?
There could be a lot to unpack there. But generally, I would look at the keywords you are targeting. If you are only going after the most competitive keywords with a lot of search volume and your domain authority is low – it’s a tough challenge to crack the top 3 in Google. Instead, I would have you focus on long-tail keywords and focus on backlinks so your website is viewed as more trustworthy. You can learn more about SEO and how content marketing fits into it here.
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