Best Real Estate Investor Website Builder
October 2024
It’s never been easier to get a website online. Hundreds of services will allow you to publish a website online with a couple of clicks.
However, not all websites are created equal.
How do you decide what the best real estate investor website builder is when you have so many choices?
I will break down the foundational concepts you MUST understand before deciding on what template builder you want to use.
Real Estate Investor Website Templates
Let’s first talk about what a real estate investor website template is.
A template is just a collection of code, pages, and content that allows you to start beyond a blank white page on the internet. 99.9% of all website platforms use templates.
I’ve seen investors complain that “all websites look the same” or they want something “100% custom”.
This is flawed thinking. The right question to ask is “What platform are my top competitors using”.
Templates are a GOOD thing. Templates allow for CUSTOMIZATION. You WANT a template
What Makes a Great Real Estate Investor Website Builder?
Before discussing the top contenders, it’s essential to understand what real estate investors need from a website builder. Key features include:
- Lead Generation and Conversion Tools – The primary goal of any real estate investor’s website is to generate and convert leads.
- SEO Optimization – Ranking well on Google is crucial for organic traffic. A platform that supports technical SEO is key.
- Ease of Use – Customization should be intuitive, and the platform should offer fast loading times.
- Integration and Automation – Tools like CRMs, automated email marketing, and IDX integration are required to move leads down the funnel into a close status.
- Affordability – A cost-effective solution that doesn’t skimp on necessary features.
With these priorities in mind, let’s explore the top platforms to build real estate investor websites.
Big Company Options
These are viable options for real estate investors. They do have some major drawbacks which I will cover but they are generally going to be the least expensive and easiest to use. However, what you miss out on is deep industry experience, support, and features specifically built for real estate investors (ex: skip tracking). If you go this route, just know you will need to find add-on tools that work well together to accomplish your real estate investor marketing.
Wix
✅ Affordable – starting at $17/mo
✅ SEO tools
✅ CRM functionality
✅ Email marketing
❌ No real estate investor templates
❌ No support for real estate investor marketing
❌ No pre-built content
❌ Missing forms on every page
WordPress
✅ Affordable – starting at $0/mo
✅ Built-in blog
❌ No real estate investor templates
❌ No support for real estate investor marketing
❌ Need plugins for everything
❌ Need to pay for hosting
❌ No pre-built content
❌ Missing forms on every page
Squarespace
✅ Affordable – starting at $16/mo
✅ SEO tools
✅ CRM functionality
✅ Email marketing
❌ No real estate investor templates
❌ No support for real estate investor marketing
❌ No pre-built content
❌ Missing forms on every page
Niche Website Builders
Niche website builders are website platforms that hyper-focus on a specific type of business or industry. Their template and features are geared towards real estate investors who want to market their services to distressed property sellers, cash buyers, and other forms of creative real estate lead generation.
Carrot
✅ SEO Focused: Carrot sites rank very well in Google, thanks to built-in SEO tools, fast load times, and technical SEO optimizations
✅ Lead Conversion Tools: Landing pages, and customizable lead forms are integrated to maximize conversions.
✅ Content Automation: Pre-written blogs and automated content help with consistent publishing, boosting site authority.
✅ Dedicated to Real Estate Investors: Specifically designed for real estate professionals, especially those targeting off-market property sellers.
❌ Higher Cost: Pricing plans can reach $149/month, which might be more than some beginner investors can afford
❌ Limited Customization: While effective, the designs can sometimes feel template-driven and less customizable compared to some competitors.
GrumpyHare
✅ Niche Focus: Tailored specifically for real estate investors, offering relevant tools like landing pages and lead capture forms.
✅ Simplicity: Easy-to-use interface designed for non-technical users.
✅ Conversion Elements: Offers solid lead generation tools to convert website visitors into actionable leads.
❌ Less Established: Not as widely used as Carrot, so fewer proven case studies of success.
❌ Limited Features: Might lack some advanced features like SEO automation and comprehensive content management.
Lead Propeller
✅ Investor-Focused: Tailored to real estate investors, similar to Carrot, with templates and features designed to convert motivated sellers.
✅ Customizable Templates: Offers a variety of website templates specific to the real estate niche.
✅ SEO Tools: Includes tools to help investors rank their websites in Google.
✅ Integration with REI Tools: Connects easily with popular real estate investment tools like CRMs and lead managers.
❌ Limited Advanced Features: Lacks some advanced automation features compared to Carrot, like pre-written content or advanced SEO tools.
❌ User Interface: Some users report that it’s not as user-friendly as Carrot and other builders
Landing Page Builders
Landing page builders are often used by real estate investors looking to drive traffic to a single page. These provide a very simple route and require less maintenance and upkeep. The biggest draw back with landing pages is you miss out on all the supporting pages that can boost a brand’s reputation. Pages like about us, contact us, and a blog to educate leads.
Unbounce
✅ Highly Customizable: One of the best for building and A/B testing landing pages, with drag-and-drop editing.
✅ Advanced Testing and Analytics: Allows detailed A/B testing to optimize conversion rates.
✅ Pre-Built Templates: Offers a wide range of professionally designed templates that convert well.
✅ AI-Powered Optimization: Features AI tools like Smart Traffic that automatically route visitors to the highest-converting versions of your pages.
❌ Pricey: Unbounce is relatively expensive compared to competitors, making it better suited for larger campaigns or teams.
❌ Steeper Learning Curve: More powerful and customizable, but this comes with added complexity that may overwhelm some users.
Landingi
✅ User-Friendly: Easy drag-and-drop editor, suitable for beginners.
✅ Affordable: Offers more budget-friendly pricing options compared to Unbounce.
✅ Integration: Integrates with a wide array of CRMs, email marketing platforms, and analytics tools.
✅ A/B Testing: Includes A/B testing to help optimize conversions.
❌ Limited Customization: Less flexible than Unbounce when it comes to advanced customizations and functionality.
❌ Basic Features: Doesn’t have as many advanced features like AI optimization or detailed analytics.
Why Carrot is the Best Website Builder for Real Estate Investors
While the above platforms each have their merits, Carrot reigns supreme when it comes to what matters most for real estate investors: generating leads, dominating search rankings, and converting traffic.
Here’s why Carrot stands out:
SEO Powerhouse
Carrot websites are known for being SEO-optimized right out of the box. With built-in technical SEO best practices and features like automated content marketing tools, Carrot sites are designed to help you rank high in Google searches. This is critical for real estate investors targeting distressed sellers, as organic traffic can be a significant source of leads. More real estate investors rank #1 in Google using Carrot than with any other platform, a testament to its SEO capabilities
Fast Load Times and Mobile Optimization
Google now considers page load speed a ranking factor, and with Carrot, you can rest assured your website will be blazing fast. Carrot websites are built with speed in mind, which improves both user experience and SEO. They’re also fully mobile-optimized, which means your website will look and perform great on any device.
Conversion-Oriented Features
Carrot is designed with real estate investors in mind, offering templates and tools that focus on lead generation and conversion. Features like squeeze pages and landing pages guide potential leads to enter their information, improving your chances of converting site visitors into actionable leads
You can even create hyper-targeted landing pages optimized for local SEO, such as pages titled “We Buy Houses for Cash in [Your City].”
4. Built-in CRM and Marketing Automation
Carrot includes a basic CRM to help you manage your leads, ensuring that you stay on top of your follow-ups and lead nurturing. The platform also integrates with external CRMs if you need more advanced tools. Furthermore, Carrot’s automated content marketing system saves you time by providing pre-written blog posts that help boost your site’s authority and rankings
5. Affordable Pricing for All Levels
Carrot offers tiered pricing plans that cater to different needs. For just $49/month, you get a highly optimized website with lead capture tools and SEO support. For those seeking more advanced features, like SEO rank tracking and pre-written blogs, the $99/month Content Pro plan offers exceptional value
This flexibility allows you to scale your online presence as your real estate business grows, without breaking the bank.
Launch Your Website In Seconds
10,000+ real estate investors trust Carrot for their real estate investor websites. With millions of leads generated – get a proven system to build your marketing around.