Hey 👋
My name is Alex. I created REI Juice 🥤
Before starting REI Juice I worked at Carrot for 10+ years. I wore multiple hats that ranged from Marketing, Operations, CX, and more.
This website is everything I learned about real estate investor marketing using Carrot’s product.
I am not a guru
I don’t have a course to sell you. I don’t pretend to have all the answers and I can promise you that making money with real estate isn’t easy. But it can be very rewarding and profitable.
My experience at Carrot was filled with a ton of lessons.
I saw the inside of more $1,000,000 wholesaler websites than I could count. I also helped rank Carrot’s sales site for some of the most competitive terms.
Hundreds of websites teach real estate marketing
So why should you spend time reading what I have to say?
I have 3 goals with this website
- Create an amazing user experience. All the information you need in a logical place and easy to consume
- Concise. I promise you won’t need to read thousands of words or watch 90-minute videos to learn these concepts
- Helpful. I’m proud of the knowledge I’ve gained over the last 10 years of working at Carrot. I’d love to share it with you and help you make your marketing more effective.
Why am I building REI Juice?
I LOVE documenting what I’ve learned on the internet. You’ll find me writing on my blog, writing about antiquity, SaaS operations, and more.
This is a creative outlet for me to share everything I’ve learned and be helpful in your “figuring out” real estate marketing.
I do include affiliate links to Carrot’s product throughout this website to help with the time and cost of running this website.
Here are answers to questions you might have
Q: Are you just a shill for Carrot?
A: No, I am not. I will call out other products that are useful in the REI space. However, I’ve seen thousands of Carrot websites dominate search for the last 10 years and it’s hard to build a competitor to Carrot with how much the team has invested into the tech stack and product.
Q: So why should I care what you think about marketing?
A: Like I said – I don’t have all the answers. But I deeply understand the Carrot product and all it’s nuances and features. I have also talked with hundreds of investors and seen behind the scenes their marketing and the vast amounts of data that Carrot has access to. Trust me when I say, I’ve seen more real estate investor marketing than any of the gurus teaching on YouTube. After 10 years and 30,000 websites on the Carrot platform, you start to see patterns, trends, and signals that make you confident in what works and what doesn’t. I’ve been around SEO long enough to remember everyone stuffing zip codes at the bottom of their websites and asking Carrot to enable tags for their blog posts so they could try and rank them :).
Q: Are you a wholesaler?
A: I wouldn’t label myself as a wholesaler. I have JV’d with some Carrot customers over the years after I generated Carrot leads. In total, I think we closed about 5-6 of them. However, I do have money in some real estate projects on the East Coast of the U.S. and am also invested in some private REITs.
Q: Can’t I get all this information from Carrot? Why is this different?
A: Of course you could. But my goal (see above) is to build a user interface that makes it incredibly easy to learn which will save you time and give you more confidence with your marketing.
Q: Can I pay you to do SEO for me?
A: Maybe. I am looking to take on some clients but I am pretty selective with who I work with. If you are new to real estate investing or new to online marketing there are better agencies I can put you in contact with.
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